I’m a visual and product designer with extensive experience in both Advertising Agencies and Singapore start-ups, particularly in F&B SaaS.
My background in advertising has sharpened my visual design skills, allowing me to create designs that not only look aesthetically pleasing but also resonate with the target audiences effectively. On the other hand, my experience in SaaS products has taught me to approach design challenges with intuition and empathy.
Oddle website revamp comes along with the new branding. My role is to steer the course of the new brand guidelines throughout the stages of design workflow and development.
My first venture in creating a dashboard design system. These works include organising and creating design elements and components, and optimising the design team's workflow
Oddle Eats is Oddle's food discovery platform showcasing over 700 of Singapore's best restaurants offering online takeaway and islandwide food delivery options.
Coming Soon
ADVERTISING DESIGN (COMING SOON)
Qatar Airways
Projects working with the Qatar Airways account encompass print, digital, and presentation design.
Coming Soon
ADVERTISING DESIGN (COMING SOON)
Qatar Rail
My journey and experiences in working with Qatar Rail's Public Information Campaign include creative initiatives, photography, print and digital designs, and creative presentations.
Coming Soon
PRODUCT DESIGN (COMING SOON)
Oddle Menu Management
I take on the UI/UX auditing of Oddle's Menu Management System redesign using the Oddle Dashboard Design System (ODDS)
Coming Soon
FMCG Collection
Various designs for different Unilever brands. Encompassing digital projects such as Facebook web apps, websites, and digital banners.